Few products have seen such an instant surge in popularity among consumers as cannabidiol (CBD). Ever since the legalization of cannabis, CBD became the talk of the town, garnering the attention of users, sellers, and scientific researchers alike.
In a few short years, the CBD market blossomed. It’s projected to grow at a compound annual growth rate of 52.7 percent between 2020 and 2026, so if you want to get in on the action, you’ll have to face fierce competition.
To stand out to your consumers and increase CBD oil e-liquid and sales, you’ll need to be creative and strategic.
It’s All About That Brand
Before anything else, you’ll need to work on your brand identity if you’re to increase CBD oil e-liquid sales. Having a unified brand persona and a unique approach to your audiences is what will make you recognizable and have you appear trustworthy.
What your brand persona will be is up to you. You can be a serious, insightful CBD retailer, a witty seller with a sense of humor, or anything in between. What’s important is that you stay committed to your brand persona.
Increase CBD Oil E-Liquid Sales with Organic Marketing
While the CBD market is growing at an exponential rate, it can be difficult to attract audiences due to many CBD advertising restrictions.
Even though it was legalized back in 2018, you cannot advertise your CBD oil e-liquids on Facebook, Instagram, Twitter, or even Google. If you do, you run the risk of being penalized by these platforms.
So, instead of spending on paid advertising, your best bet to increase sales would be to focus all your efforts on print advertising, digital banner ads to endemic audiences, organic marketing, and SEO.
Address the Stigma Surrounding CBD
More people than ever are using CBD products such as oils and e-liquids, but not everyone understands what CBD is. Since it’s derived from the cannabis plant, many confuse it for the psychoactive THC, and there’s still a lot of stigma about using and selling CBD. People are hesitant and suspicious because they don’t know what it is.
So, instead of avoiding the talk about the “negatives” of CBD, address your audience’s concerns and discuss the stigma that surrounds it. The only way to get rid of the confusion and suspicion is by being transparent and clear about what CBD is and what it is not.
Keep an Eye on the Latest CBD Research
New CBD research keeps popping up almost on the daily. Study upon study has shown how beneficial it can be for cancer patients, what it can do for people with chronic pain, anxiety, sleep disorders, or how it can help people increase focus and boost their productivity.
While you might know it all, your audience doesn’t. Everyone’s heard about some of the benefits of CBD, but as far as most people are concerned, those are just anecdotes and tales.
If you’re to increase your CBD oil e-liquid or vape juice sales, you need to let your audience know why they might want to buy it and more importantly how to choose the right CBD vape juice.
Keep them posted on the latest research, the good and the bad. This will not only make you more trustworthy, but it will help you deliver high-quality CBD products that can truly make a difference.
Share Valuable Information with Your Audiences
As you might have heard, content is king. It’s crucial for boosting your marketing efforts and increasing your sales and profits. But you shouldn’t just create content for keyword stuffing and link-building.
The best method for establishing yourself as an authority in the CBD market is by sharing valuable and useful information with your audience.
That, of course, includes sharing new CBD research, but you can take it a step further. To increase CBD oil e-liquid sales, you can share informative articles on maintaining vaping devices, getting the right dosage, finding the best vaporizer, and more.
Do your audience research to find out what they want, what they’re struggling with, and help solve some of their problems with valuable articles.
Hit New Highs with Social Media Contests
Social media contests are the easiest way to increase your reach and drive CBD sales. Share engaging tests and quizzes and offer nice prizes or discounts to the first few who complete them, or just randomize the winners.
It’s a simple way to drive engagement and generate interest in your brand and your products. Just make sure that the prize is valuable enough that people want to participate in your quizzes. No one will be motivated to participate in your social media contest if they don’t get something of value in return.
The Bottom Line
Without the option for paid advertising, it can be difficult to increase CBD oil e-liquid sales. But, all it takes is a bit of creativity.
Develop a unique brand persona, focus on organic marketing, address the stigma around CBD, share the latest CBD research and valuable information, and give yourself a boost with social media contests. These easy steps will take you to the next level and help you to boost your sales and increase your profits.