The Home Grow Just Became More Sophisticated

As more states legalize cannabis across the nation, a new hobby is on the rise. In-home cultivation is more accessible than ever. States from New York to New Mexico have legalized personal cultivation and thanks to advances in technology, anyone (of legal age) can give it a try

In New York state, adults 21 and over can grow up to six plants in their residence (12 if there are multiple adults in the home). For many, the biggest question is not if they’ll grow, but how to do it.

Many metropolitan residents have the will but not the space to cultivate. Closets in New York City are seldom walk-ins and yards are virtually non-existent. Plus, in a small space, discretion is crucial.

Nobody wants their home to smell like a grow room. 

Innovations in in-door growing technology are making these concerns obsolete.

The Armoire by Green Goddess Supply was designed to be odorless, elegant, and to blend seamlessly into the home. CEO Eric Robichaud said The Armoire was created to help people become self-sufficient. 

“We’re a small, scrappy start-up, and the founders have spent millions of dollars and over 6 years of our lives inventing, patenting, and bringing The Armoire to the market. We use them ourselves and are incredibly passionate about helping our customers and teaching them how to grow at home,” Robichaud said.

This discrete system blends into the user’s interior design and is available in several finishes. 

“Our furniture-inspired looks make this an attractive, stealthy option that doesn’t have to be hidden,” Robichaud said.

“The product isn’t built from wood or metal, but a special synthetic material that is anti-mold, anti-mildew, won’t rust, and has the highest possible rating for fire retardancy. It was built with ergonomics in mind and our unique, proprietary grow protocol makes it incredibly easy for the beginner to master right out of the box.”

That’s not a promise most grow machines will make. You can plant a seed, but you can’t force it to grow. Every Armoire purchase includes ninety days of Concierge Service. Customers are encouraged to call, ask questions, and participate in video walkthroughs with techniques and tips. 

“We’re on a mission to empower the average home user to take control and grow their own clean, organic flower at home — quickly, easily, and inexpensively,” Robichaud said.

Each state is developing their own protocols for safety and quality. While those regulations are refined, growing at home can offer a quality-controlled alternative to dispensary cannabis. 

“For those who are health conscious or health-challenged, being able to ensure clean, organic flower with no mold or pesticides is important,” Robichaud added.

Innovations like these are creating an entry point for people across the country to grow their own sustainable, high-quality cannabis.

As Robichaud emphasized, “We’re making it more accessible to the casual home consumer who doesn’t want to get a PhD in botany to figure it all out.”

This article was first published in the winter 2021 issue of Cannabis & Tech Today. Read the full issue here for free. Images courtesy of Green Goddess Supply.


  • Ebby Stone is a freelance writer specializing in cannabis, with a focus on the innovators and businesses shaping the industry.

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