Activation Agency is pioneering a unique approach to cannabis marketing that blends grassroots interaction with data-driven strategies. Founded by KeiLani Yanagihara, this woman-owned firm is redefining how cannabis brands connect
As the landscape of legal cannabis and cannabidiol (CBD) unfolds across the United States, brands within this industry are blazing trails in digital advertising. With growing audiences now using connected
In a groundbreaking move, Twitter on Wednesday announced it will be the first big social media platform to allow cannabis brands to market their products in the U.S. Twitter had
People who work in the cannabis industry or just love the products aren’t against digital experiences that inspire great relationships with cannabis brands. That said, real joy happens with in-person
It’s an exciting and fascinating time to build a business in the cannabis industry. Changes in legislation are opening up new avenues to reach consumers. The public is becoming more
By Gina Kranwinkel and Mark Gorman We’re living in “high” creative times. The creativity in today’s cannabis marketing is soaring; it’s not just enough to have great marketing and a
Let’s take a look at some of the most creative dispensary logos in America. Which one is your favorite?
Read on as we highlight three brands receiving national attention for their commitment to excellence within the cannabis community.
It’s becoming increasingly difficult for business owners to keep their heads above water. What can you do to increase sales in spite of high taxes?
According to most CBD company founders, their passion has little to do with money. Rather, they’re motivated by how lives are improved as a result of CBD.
This holiday season, the growing acceptance of CBD by consumers and advertisers alike may be a major boon for local economies and small businesses.
What makes a successful business? In cannabis, it’s knowing what to expect and overcoming the hurdles. Know what to look for and outsmart the competition.
Search engine optimization is a key component of cannabis marketing. We speak with an industry expert to learn how to do it and why it’s important.
