Salvador Santana believes in the power of the cannabis plant. His grandmother created tinctures from the medicinal herb. His father Carlos often used it for inspiration when creating his award-winning rhythms. Now, Salvador is using his legacy of cannabis knowledge to craft VAYA, a socially-conscious cannabis brand based out of California. In this interview recorded during the Spring Emerge Virtual Cannabis Conference, Salvador speaks with Cannabis & Tech Today Managing Editor Patricia Miller to share his passion for the plant, his challenges as a father and entrepreneur, and his vision for the future.

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