Boxer, entrepreneur, and cannabis advocate Mike Tyson has announced his newly launched cannabis company, Tyson 2.0, will acquire a majority stake in Ric Flair Drip, Inc.
Heavyweight Matchup
Ric Flair, popularly known as “Nature Boy,” is a 16 time World Heavyweight Wrestling Champion. The strategic alliance between the two heavyweights furthers Tyson’s house of brands strategy and establishes the company as a leading celebrity cannabis brand powerhouse.
Tyson 2.0’s acquisition of the company allows the brand to assume control of Ric Flair’s trademarks and intellectual properties to launch cannabis flower and edible products under the Ric Flair brand name in the near future.
“Thanks to Mike Tyson and Tyson 2.0, I’ve become a true cannabis advocate and enthusiast,” said Flair. “I am thrilled to partner with a long-time friend and fellow warrior whom I greatly admire and respect.”
Burgeoning Brand
Since its launch in October 2021, Tyson 2.0 continues to execute its nationwide growth strategy bringing cannabis products to consumers and fans nationwide. Through licensing, cultivation, and agreements, Tyson 2.0 products are available in dispensaries and retail locations across the states of Colorado, California, Nevada, Massachusetts, and Michigan with plans to expand nationally and internationally.
Tyson 2.0 was co-founded by Mike Tyson, who serves as Chief Brand Officer, and Chad Bronstein. The venture is led by CEO Adam Wilks.
“For the last fifty years, Ric has been synonymous with high impact, high energy experiences,” said Bronstein. “Similar to how we rolled out Tyson 2.0, Ric Flair cannabis products will reach nationwide distribution through our robust network of industry partners. With flower strains named after Ric’s iconic sayings like ‘limousine riding’ and ‘jet-flying’, we aim to honor Ric’s energy and share it with his fans.”
Flair’s Legacy
Flair will be featured in the seventh episode of Peacock’s first-ever WWE original series WWE Evil which begins streaming exclusively on Peacock starting Thursday, March 24.
The eight-part docuseries, created and hosted by John Cena, is the first-ever original from WWE Studios. The show takes an unprecedented look inside the psyche of the most diabolical antagonists in WWE, unveiling rare behind-the-scenes details from some of the biggest names in the industry and their impact on mainstream culture.
