Sustainability

Chris Ball Offers Lessons from the Field

Discover how former pro athlete Chris Ball brings discipline, patience, and cultural authenticity to cannabis cultivation. Learn how Ball Family Farms built a respected social equity brand through craft genetics, community-driven sourcing, and a refusal to sacrifice quality for speed.

Heritage Meets High Tech

Discover how Arcana Collective is using advanced tech like tissue culture, genetic mapping, and data modeling to revolutionize cannabis cultivation.

From Pharmaceuticals to Farming

From pharmaceuticals to farming, Franny Tacy built Franny’s Farmacy into a hemp pioneer focused on wellness, regenerative agriculture, and community resilience.

Love, Legacy, and Legal Weed

Autumn Karcey’s journey from her father’s smuggling past to building state-of-the-art cannabis facilities blends passion, legacy, and women’s empowerment in the modern weed industry.

Breeding Beyond Buzzwords

Insa’s Frank Golfieri discusses his craft-first, data-driven breeding program focused on flavor, sustainability, and originality.

Fluence is Lighting the Way

Fluence’s Dr. David Hawley tells us how cannabis growers can optimize lighting for yield, potency, and sustainability using spectrum science.

Roots of Resilience

Alibi Cannabis thrives in Oregon’s tough cannabis market by blending craft cultivation, scientific precision, and a strong brand identity. Learn how they navigate challenges and stand out.

Seeing Green

InfraGreen Systems is making cannabis security better by replacing infrared with green light, protecting Oregon’s crops without harming plant health. Learn how this innovative approach benefits growers.

X ray Decontamination machine

Cultivation with Radiation

Discover how Rad Source’s cutting-edge X-ray technology is revolutionizing cannabis decontamination. Learn how their non-invasive QUASTAR platform ensures safety, quality, and compliance without compromising cannabinoids or terpenes.

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