If you’re seeking quality data and analytics you can count on for your business decisions, CannaSpyglass has solutions.
In the MJBizCon 2023 on-site interview below, member Adam Hutchinson discusses CannaSpyglass’ role as a data aggregator for the cannabis industry and how providing updated data consistently to its clients allows businesses to make better decisions in the cannabis market.
CannaSpyglass caters to different personas in the cannabis industry, such as:
- Sales and marketing for ancillary businesses: Provides businesses the ability to by identify potential customers strategically based on a variety of criteria from state presence to license type and count, and other interactive parameters.
- Larger and smaller operators: Helps licensees stay informed about their competition and the market around them. This information can be used to adjust their strategies and business plans, identify partners, distribution outlets, and so much more.
- Fund managers: Helps private equity groups and capital management firms recognize investment opportunities in the cannabis industry. The data can be used to better visualize emerging operators, distressed assets, and other potential investment targets.
CannaSpyglass positions itself as a disruptor in the cannabis data space because it offers a data-as-a-service model. This means that clients have flexibility with selecting a monthly or annual subscription fee for access to all of the data, rather than having to sign annual contracts or pay extra for specific reports, and data sets. For small to mid-size businesses, that flexibility alone can help lay the foundation as a strong catalyst for growth.
Moreover, CannaSpyglass is not positioning itself as a CRM system, or sending emails on behalf of clients. Instead, it provides the data that clients can use for their own marketing and sales efforts, and offers research services to its clients.
The company’s core values are transparency, competency, passion, and community. These values are especially vital in a market that carries with it a heavy stigma. CannaSpyglass practices careful cannabis data hygiene and the founders pride themselves on professionalism without taking themselves too seriously.
Learn more at CannaSpyglass.com or follow the company’s social media profiles below to join the conversation.
