MEDIA KIT

The Mission

Our mission is to lift the veil on this budding industry, celebrate its innovations, destigmatize the products, and educate the market.

How do we do that?

We build lasting partnerships with innovative brands to bring our audience value and help build our partners’ businesses in the process.

EDUCATE

Businesses and consumers
on the industry.

INSPIRE

New innovations in cannabis science and tech.

LEAD

The conversation on cannabis’s impact.

TRANSFORM

How people view the
cannabis industry.

The Strategy

Cannabis & Tech Today is a global leader of a new publishing model we call “New Print” – a strategy that GfK Research found has a 120% ROI.

Leveraging ultra-premium print quality ($9.99 per issue), a multi-channel digital distribution strategy, and our growing list of global event partners, we ensure our award-winning content and our advertising partners get in front of the largest possible audience.

A few highlights include:

  • 75,000 print impressions per quarter
  • 3:1 pass along readership (our magazine doesn’t get thrown away)
  • 275,000 digital impressions per quarter
  • National newsstand distribution
  • Onsite distribution at major cannabis events
  • Website & Newsletter impressions of 1.1 million per year through subscribers and page visitors.

Distribution and Event Partners

Inside Cannabis & Tech Today

Our Magazine

Cannabis & Tech Today is not another life-style magazine. We blend the science, cutting-edge technologies, news, and innovative profiles businesses and consumers crave. The recurring sections include:

  • Technology
  • Innovator Profiles
  • Science
  • Legislation
  • Media & Entertainment
  • Innovative Products
  • Women in Business
  • Blockchain and Security
  • Jobs of the Future
  • Tech Zone
  • Sustainability
  • Events and Conferences

Our Audience By the Numbers

We are a B2B and high-end B2C publication for cannabis industry professionals, investors, growers, retailers, product manufacturers, industry suppliers, service providers, and enthusiasts.

Our readers are educated, have disposable income, and care about business best practices, innovations, science, and other critical developments in the industry.

  • Industry Professionals
  • Investors
  • Growers
  • Retail
  • Infused Product Manufacturers
  • Marijuana Industry Suppliers & Service Providers
  • Advocates & Enthusiasts

Editorial Calendar Themes

Year End 2020: Packaging + Retail

  • Packaging – sourcing materials closer to home, sustainable packaging,
    amplifying marketing & visibility
  • High-Profile Influencers
  • Packaging Innovators
  • Retail Strategies
  • Key Legislators
  • Security
  • The Lab
  • I Stand with Social Equity: Insider Perspectives
  • From Closet to Corporation
  • Building Brand Value Through Sustainability

Sales Close: Est. 11/15/2020
Editorial Deadline: 10/30/2020

Want to see our last Fall Issue? Click here

Spring 2021: Sustainability & Cultivation

  • Innovative Cultivators
  • Statistical Analysis
  • Sustainable Technologies
  • Best Practices
  • Security
  • The Lab

Sales Close: Est. 2/15/2021
Editorial Deadline: Est. 1/30/2021

Want to see our last Spring Issue? Click Here

Summer 2021: Concentrates & Extracts Issue

  • Extraction Tech Today
  • Innovator Profile
  • The Expanding World of Concentrated Cannabinoids
  • The Lab
  • Cannabis Tourism
  • Product Revolution
  • Tinctures, Terpenes, and Customization
  • Tech Zone

Sales Close: Est. 5/15/2021
Editorial Deadline: Est. 4/30/2021

Want to see our last Summer Issue? Click here.

Fall 2021: Innovator of the Year / Most Innovative Products / Sustainability Awards

  • Innovator of the Year
  • Most Innovative Products
  • Leadership Profiles
  • Sustainability Awards
  • The Lab
  • Tech Zone
  • The Lighter Side

Sales Close: 8/15/2021
Editorial Deadline: 7/30/2021

 

Rates & Services

Tap Into Our Advertising & Media Services

Cannabis & Tech Today specializes in something we call “New Print,” which refers to our multifaceted print, digital, and event-based distribution strategy.

When you partner with us, you are partnering with an experienced, skilled media partner who knows how to build an audience, increase impressions, and elevate our partners to the top of our readers’ minds.

Extreme Value Package

 Six months in print and digital for less than the price of one full page

  • Two full page ads – Year End issue and Spring 2021 (Print and Digital)
  • Sponsor two episodes of the Cannabis Tech Talks podcast
  • One year standard business directory listing on cannatechtoday.com
  • Six months of banner ads on Cannabis & Tech Today Online
  • Online Editorial Consideration – Will be sent out through Social Media and Newsletter
  • Unlimited digital distribution rights for each issue

Only $9,500 NET

As opposed to rate card value of $22,000 NET

Upgrade to Two Double page Spreads for only $4,500 more = $14,000 NET

9 Month Digital Deluxe Package

  • Premium B2B directory listing for one year on cannatechtoday.com
  • 3 Direct email blasts to our subscriber base
  • Nine months banner ads
  • Three episode sponsor of the Cannabis Tech Talks podcast
  • Nine newsletter banner ads
  • One online native ad
  • One online interview / product feature to be shared through Social media
    and newsletter
  • Ongoing online editorial consideration for CannaTechToday.com
  • One ‘Deal of the Week’ newsletter featured product / service
  • One hour marketing consulting
  • Six months social media collaboration

Only $13,500 NET

As opposed to rate card of $23,750 NET

12 Month Legacy Partner Package

  • Premium B2B directory listing for one year on cannatechtoday.com
  • 6 Direct email blasts to our
    subscriber base
  • Twelve months banner ads on CannaTechToday.com
  • Six episode sponsor of the Cannabis Tech Talks podcast
  • Twelve newsletter banner ads
  • Three online native ads
  • One online interview / product feature to be shared through Social media and newsletter
  • Ongoing online editorial consideration for CannaTechToday.com
  • Four Product Reviews in print and online
  • 1 deal of the week newsletter featured product / service
  • Four hours consulting
  • Twelve months social media collaboration
  • Four Double Page spreads – Year End 2020, Spring, Summer, and Fall 2021 issues
  • Unlimited digital distribution rights for each issue
  • ONE section sponsorship per issue subject to availability 
  • Up to 100 copies of publication. More available on request

Only $39,950 NET

As opposed to the rate card of $96,500 NET

Native Advertising

Ultra-Premium Print Magazines

Advertise in a quarterly magazine that represents the highest print quality available – award-winning editorial, 50 lb. card-stock glossy cover, perfect bound, and advertisements from only the most innovative brands.

Our ad sizes and rates include:

  • Full Page – $7,500 (or $2,500 per month)
  • Double Page Spread – $12,000 (or $4,000 per month)
  • Half Page – $4,500 (or $1,500 per month)
  • 1/6 Page – $825 (or $275 per month)
  • Outside Back Cover – $19,950 (or $6,650 per month)
  • Inside Front Cover – $14,950 (or $4,983 per month)
  • Inside Back Cover – $10,750 (or $3,583 per month)
  • Table of Contents – $8,950 (or $2,983 per month)

Talk to a representative about our bulk discounts!

Native Advertising

An example of native advertising is on the right in the image above.

Increase engagement with your advertising by creating (or having us create) a native ad. These ads are thought leadership and best practice articles that feel like a natural part of the magazine. Whether you write it yourself or one of our specialists writes it for you, this is an opportunity to share your company’s vision with our readers.

We offer two native advertising options:

  • Native Advertising (Created by You) – $6,000
  • Native Advertising (Created by Our Team) – $7,500

*No more than 500 words per ad. All native ads will be designated as “Sponsored Content”. Native advertising produced by our team will align to our editorial standards – i.e., it’ll be thought leadership, not a sales pitch.

Print Section Sponsorships

Want to be associated with a full section of our magazine, such as our sections dedicated to Sustainability, Security, or Science? Become a section sponsor and get your logo on every page of that section.

Section sponsorships are $1,500 and are only available in addition to a Full Page Ad or larger.

Online Native Ad

Designed to look like an editorial piece, but self promotional piece encouraging your services.

Cost: $3,500

Cannabis Tech Talks Podcast Sponsorship

Sponsorship of the award winning podcast, Cannabis Tech Talks. Logo appearance and 30 second commercial slot.

Cost: $750 per episode

Newsletter_Banner_Ad_REV

Newsletter Banner Ads

Want to get your ad in front of our audience in a more personalized way? Purchase a spot in our weekly newsletter! It’ll be delivered to the inboxes of over 6,000 subscribers.

Cost: $500 per send

Ask about our bulk discounts.

Digital Banner Ads

Advertise on our website for one month with a banner ad on our home page and get tens of thousands of eyeballs on your company’s promotions and creative.

Cost: $500 for one month.

Direct Email Blasts

Interested in sending a message to directly our email subscriber base of 9,000 active subscribers? 

Cost: $1,500 per send

Exclusive Product Deal Of The Week

Newsletter campaign/social promotion and product featured in online store.

Cost: $1,500

Social Media Promotion

Boost the impact of your advertisements by having us send your creative and messaging out via our social channels – Twitter, Instagram, Facebook, and LinkedIn.

  • 1 Post per Month (All Channels) – $500
  • 3 Posts per Month (All Channels) – $1,250

Mechanical Specifications

Closing Dates

Year End 2020
Est. 11/15/2020

Spring
Est. 2/1/2021

Summer
Est. 5/15/2021

Fall
Est. 8/15/2021

File Sizing – Print

Full Page

Downloadable diagram and templates available on right

Trim: 8.375″ x 10.875″
Bleed: 8.875” x 11.375″
Extend artwork .25″ past trim on all 4 sides.
Live Area: 7.875″ x 10.375″ (for type safety)
Keep all pertinent text & imagery within this space. 1/4” inside the trim area

Double Page Spread

Trim: 16.75″ x 10.875″
Bleed: 17.25″ x 11.375″
Extend artwork .25″ past trim on all 4 sides.
Live Area: 16.25″ x 10.375″ (for type safety)
Gutter: 1” center, no text

Half Page

Size: 7.875″ x 5″
Contain within .5 border if needed – no bleed

1/6 Page (Gift Guide)

Size: Horizontal: 5″ x 2.5″ //  Vertical: 2.5″ x 5″
Floating ads – no bleed

File Requirements - Print

Preferred File Format: Press Ready High Resolution PDF

Resolution: 300 DPI

Color Format: CMYK only

Quality: Maximum / Compress text & line art / All fonts embedded

DO NOT include any printer’s marks (crops, registration or color bars)

Other File Formats Accepted:
High Resolution, unlayered TIFF
Resolution: 300 dpi  Color: CMYK, process

File Submission

For files under 10MB, please email advertisement to: production@goipw.com

For files greater than 10MB, please send using Drop Box, Google Drive or other digital file delivery method.

Digital File Sizes

728 x 90

300 x 250

Digital File Requirements

Resolution: 72dpi
Color: RGB
Format: GIF, JPG, PNG
Max file size: 200 kb

Remember be sure to include the proper URL the  advertisement should direct to.

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