The Mission
Our mission is to inspire understanding, celebrate innovation, enlighten perspectives, and educate the market.
How do we do that?
We offer investigative journalism, brand partnerships, and strategic alignments that serve to highlight the best of the industry. Cannabis & Tech Today elevates our partners’ messaging with storytelling, compelling design, and carefully curated event activations.
The Strategy
Cannabis & Tech Today is a global leader of a new publishing model we call “New Print” – a strategy that GfK Research found has a 120% ROI.
Leveraging ultra-premium print quality ($12.99 per issue), a multi-channel digital distribution strategy, and our growing list of global event partners, we ensure our award-winning content and our advertising partners get in front of the largest possible audience.
A few print highlights include:
- 5:1 pass along readership (our magazine doesn’t get thrown away)
- 1.8 Million Print & Digital Impressions Annually (450k Quarterly)
- Website & Newsletter Impressions of 1.5 million Annually via Subscribers and Page Visitors
- National Newsstand Distribution
- Onsite Distribution at Major Cannabis Events All Year Round
In addition to print advertising, Cannabis & Tech Today now offers a wide range of creative and advertising services, from pay-per-click/programmatic advertising, guerilla marketing, and creative services such as copywriting and design.
EDUCATE
Businesses and consumers
on the industry.
INSPIRE
New innovations in cannabis science and tech.
LEAD
The conversation on cannabis’s impact.
TRANSFORM
How people view the
cannabis industry.
The Strategy
Cannabis & Tech Today is a global leader of a new publishing model we call “New Print” – a strategy that GfK Research found has a 120% ROI.
Leveraging ultra-premium print quality ($9.99 per issue), a multi-channel digital distribution strategy, and our growing list of global event partners, we ensure our award-winning content and our advertising partners get in front of the largest possible audience.
A few highlights include:
- 75,000 print impressions per quarter
- 3:1 pass along readership (our magazine doesn’t get thrown away)
- 275,000 digital impressions per quarter
- National newsstand distribution
- Onsite distribution at major cannabis events
- Website & Newsletter impressions of 1.1 million per year through subscribers and page visitors.
Distribution and Event Partners
Inside Cannabis & Tech Today
Our Magazine
Cannabis & Tech Today is not another life-style magazine. We blend the science, cutting-edge technologies, news, and innovative profiles businesses and consumers crave. The recurring sections include:
- Technology
- Innovator Profiles
- Science
- Legislation
- Media & Entertainment
- Innovative Products
- Women in Business
- Blockchain and Security
- Jobs of the Future
- Tech Zone
- Sustainability
- Events and Conferences
Our Audience By the Numbers
We are a B2B and high-end B2C publication for cannabis industry professionals, investors, growers, retailers, product manufacturers, industry suppliers, service providers, and enthusiasts.
Our readers are educated, have disposable income, and care about business best practices, innovations, science, and other critical developments in the industry.
Editorial Calendar Themes
Spring 2022: Sustainability & Cultivation
Tech Zone – New York
- Resilience from Seed to Sale
- Lighting Innovations
- Sustainable Brand Strategies
- An Eco-Friendly Look at Indoor, Outdoor, and Hydro
- Making Green Packaging a Reality
- Prioritizing People, Profits, and the Planet
Estimated Closing Date: March 1, 2022
Summer 2022: Concentrates & Compliance
Tech Zone – Oklahoma, OK
- Built-In Compliance
- Tech-Forward Regulatory Solutions
- Innovations in Extracts
- Understanding Distillate, Isolate, and Full Spectrum
- Terpene Tech
Estimated Closing Date: June 3, 2022
Fall 2022: Packaging & Retail
Tech Zone – Las Vegas, NV
- Special MJBizCon Issue
- Industry Innovators
- Retail Best Practices
- Brand Strategy
- Influencer Marketing
Estimated Closing Date: September 9, 2022
Winter 2022: Health and Wellness
Tech Zone – New England
- Innovator of the Year
- Top 20 Most Innovative Products
- Sustainable Leadership Awards
- Sex and Cannabis
Emerging Cannabinoids - Evolving Research
Estimated Closing Date: November 18, 2022
Rates & Services
Tap Into Our Advertising & Media Services
Cannabis & Tech Today specializes in something we call “New Print,” which refers to our multifaceted print, digital, and event-based distribution strategy.
When you partner with us, you are partnering with an experienced, skilled media partner who knows how to build an audience, increase impressions, and elevate our partners to the top of our readers’ minds.
Extreme Value Package
- Six months full-page ads (2 issues) (print and digital, right-hand read opposite relevant editorial)
- Two podcast sponsorships on Cannabis Tech Talks
- Six months of banner ads on Cannabis & Tech Today Online
- Online editorial consideration – Will be sent out through Social Media and Newsletter
- 50 copies and Unlimited digital distribution rights for each issue
- Premium B2B directory listing for one year on cannatechtoday.com
Rate card media value – $25,000 net
Your Investment level – Only $12,500 net
Print ONLY Frequency Package
- Twelve months of full-page ads inside Cannabis & Tech Today (4 issues) in print and digital editions
- Up to 50 copies of the publication
- Unlimited digital distribution rights to the publication
Rate card media value – $38,000 net
Your Investment level – Only $15,950 net
Digital Domination Package
- Premium B2B directory listing for one year on cannatechtoday.com
- Four direct email blasts to our subscriber base
- Twelve months banner ads on Cannabis & Tech Today Online
- Two podcast sponsorships on Cannabis Tech Talks
● Twelve newsletter banner ads - Two online sponsored content posts to be shared through social media and newsletter
- Ongoing online editorial consideration for innotechtoday.com
- Three ‘Deal of the Week’ newsletter featured product/service placed in store
- Product/Service placed in CannaTechToday.com Store
- Twelve months of social media collaboration
Your Investment level – Only $17,940 net
12-Month Legacy Partner Package
- Twelve months of full-page ads (print and digital, right-hand read opposite relevant editorial)
- Twelve months banner ads on cannatechtoday.com
- Twelve newsletter banner ads
- Twelve months of social media collaboration
- Four podcast sponsorships on Cannabis Tech Talks
- Two online sponsored content posts to be shared through social media and newsletter
- Ongoing online editorial consideration for cannatechtoday.com
- Four product reviews in print and online
- Twelve months premium directory listing on cannatechtoday.com
- Unlimited digital distribution rights for each issue
- Four section sponsorships inside Cannabis & Tech Today per issue. *subject to availability
- Up to 100 copies of the publication. More available on
request
Rate card media value – $90,950 net
Your Investment level – Only $49,950 net
Ultra-Premium Print Magazines
Advertise in a quarterly magazine that represents the highest print quality available – award-winning editorial, 50 lb. card-stock glossy cover, perfect bound, and advertisements from only the most innovative brands.
Our ad sizes and rates include:
- Full Page – $9,500 (or $3,200 per month)
- Double Page Spread – $14,500 (or $4,000 per month)
- Half Page – $5,950 (or $1,500 per month)
- 1/6 Page – $1,500 (or $275 per month)
- Outside Back Cover – $24,950 (or $6,650 per month)
- Inside Front Cover – $19,950 (or $4,983 per month)
- Inside Back Cover – $14,750 (or $3,583 per month)
- Table of Contents – $11,400 (or $2,983 per month)
Native Advertising
An example of native advertising is on the right in the image above.
Increase engagement with your advertising by creating (or having us create) a native ad. These ads are thought leadership and best practice articles that feel like a natural part of the magazine. Whether you write it yourself or one of our specialists writes it for you, this is an opportunity to share your company’s vision with our readers.
We offer two native advertising options:
- Native Advertising (Created by You) – $6,000
- Native Advertising (Created by Our Team) – $7,500
*No more than 500 words per ad. All native ads will be designated as “Sponsored Content”. Native advertising produced by our team will align to our editorial standards – i.e., it’ll be thought leadership, not a sales pitch.
Section Sponsorships
Want to be associated with a full section of our magazine, such as our sections dedicated to Sustainability, Security, or Science? Become a section sponsor and get your logo on every page of that section.
Cost: $7,500 – includes Custom landing page, editorial consideration, and legacy partner perks.
Designed to look like an editorial piece, but self promotional piece encouraging your services.
Cost: $3,500
Sponsorship of the award-winning podcast, Cannabis Tech Talks. Logo appearance and 30-second commercial slot.
Cost: $1,000 per episode
Newsletter Banner Ads
Want to get your ad in front of our audience in a more personalized way? Purchase a spot in our weekly newsletter! It’ll be delivered to the inboxes of over 6,000 subscribers.
Cost: $1,000 per send
Digital Banner Ads
Advertise on our website for one month with a banner ad on our home page and get tens of thousands of eyeballs on your company’s promotions and creative.
Cost: $1,000 for one month.
Direct Email Blasts
Interested in sending a message directly to our email subscriber base of 9,000 active subscribers?
Cost: $1,500 per send
Exclusive Product Deal Of The Week
Newsletter campaign/social promotion and product featured in online store.
Cost: $1,500
Social Media Promotion
Boost the impact of your advertisements by having us send your creative and messaging out via our social channels – Twitter, Instagram, Facebook, and LinkedIn.
- 1 Post per Month (All Channels) – $500
- 3 Posts per Month (All Channels) – $1,250
Mechanical Specifications
Closing Dates
Spring 2022 Est. 02/15/2022
Summer 2022 Est. 06/15/2022
Fall 2022 Est. 09/15/2022
Winter 2022 Est. 12/15/2022
File Sizing – Print
Full Page
Downloadable diagram and templates available on right
Trim: 8.375″ x 10.875″
Bleed: 8.875” x 11.375″
Extend artwork .25″ past trim on all 4 sides.
Live Area: 7.875″ x 10.375″ (for type safety)
Keep all pertinent text & imagery within this space. Minimum recommended safety is 3/8” inside the trim line
Double Page Spread
Trim: 16.75″ x 10.875″
Bleed: 17.25″ x 11.375″
Extend artwork .25″ past trim on all 4 sides.
Live Area: 16.25″ x 10.375″
Gutter: 1” center, no text
Half Page
Size: 7.875″ x 5″
Contain within .5 border if needed – no bleed
1/6 Page
Size: Horizontal: 5″ x 2.5″ // Vertical: 2.5″ x 5″
Floating ads – no bleed
File Requirements – Print
Preferred File Format: Press Ready High Resolution PDF
Resolution: 300 DPI
Color Format: CMYK only
Quality: Maximum / Compress text & line art / All fonts embedded
DO NOT include any printer’s marks (crops, registration or color bars)
Other File Formats Accepted:
High Resolution, unlayered TIFF
Resolution: 300 dpi Color: CMYK, process
File Submission
For files under 10MB, please email advertisement to: production@goipw.com
For files greater than 10MB, please send using Drop Box, Google Drive or other digital file delivery method.
Digital File Sizes
728 x 90
300 x 250
Digital File Requirements
Resolution: 72dpi
Color: RGB
Format: GIF, JPG, PNG
Max file size: 200 kb
Remember be sure to include the proper URL the advertisement should direct to.